Our Marketing Strategy

Haring is the only local real estate company that offers a full time advertising department. The advertising staff searches for and produces new and innovative ways to market your property. The on-going theme of "Quality" and "The Name You Know ... The Reputation You Trust" is emphasized in all publications. Haring Realty is one of the largest advertisers in the News Journal and holds substantial positions in the Ashland Times Gazette as well as other local and trade publications.

Haring produces the "Haring Quality Homes Television Show" which airs Friday, Saturday, and Sunday on WMFD Channel 68. The show features an average of 45 properties listed by Haring Realty sales associates. It has proven to be an effective marketing tool.

Haring also produces the exclusive Homes of Distinction Magazine. This publication is produced in-house by our award winning marketing department. Haring Realty distributes the magazine through both direct mail and magazine racks maintained and replenished by a Haring Realty employee. The racks are placed in up-scale, high traffic areas to assure visibility and effective distribution.

Other advertising and promotional services offered by Haring Realty are the Real Estate Today and Harmon Homes magazines and through the internet, custom color brochures, flyers and highlight sheets. We also use a high profile direct mail campaign.